The building does not have adequate wayfinding, so getting customers to the shop (both planned and spontaneous passerby) was one of our first challenges. We devised a wooden directional sign, inspired by restaurant sandwich boards, to point people in the right direction. At the entrance to the space is an identifiable door wrap along with store hours. Not only does the door wrap brand the space, but it provides security from prying eyes at night. Printed by Lisa Conway at Let's Get Graphic.
BUSINESS CARD & PRODUCT HANGTAG – A classic, typographic approach to these printed materials. The hangtags were designed to be marked up and used, but the layered construction makes them feel hefty and valuable to complement the high-quality goods they are attached to. Printing done by Franklin Press.
APPAREL & GOODS – The playful El Diablo name and shop garner a lot of fan attention, so these goods were designed to keep customers happy and well outfitted.