PACKAGING – Sun-bleached sailcloth textures and juicy watercolor illustrations imbue the package design with a breezy island essence. The product photography repeats on shelf to create a seamless, colorful display of tropical fruitiness. Illustrations purchased. Production design by Todd Snyder and Kelley Sandvik.
NAMING & IDENTITY – Wells Dairy came to us to launch a brand new product, just in time to catch the coconut water wave. The name was inspired by the coconut capital of the Caribbean—Kingston, Jamaica. The wordmark uses maritime stenciled letters.
WRAPPERS – Each carton contains individually packaged bars with joyful, repeating graphics.
