LOGO redesign as part of full identity overhaul. CASE STUDY recognized by AIGA MN 2014. Recognized by The Minneapolis Egotist.
Planning and ART DIRECTION for "brand/action" shoots. Shown above: DeAndre Jordan, Professional Basketball Player, Los Angeles. On-set art direction by Derek Sussner. Photography by Tim Tadder. Retouching by Steve Kemmerling.
Design and production of CATALOG sets. Shown above: 2016 Annual and Run catalog, front covers
Printing by Franklin Press. Recognized by HOW International 2016.
Printing by Franklin Press. Recognized by HOW International 2016.
Interior detail of spread from CATALOG. Shown above: 2016 Annual catalog, Performance category intro
Printing by Franklin Press. Photography by Bob Pearl. Retouching by Steve Kemmerling. Copy by Jeff Mueller. Recognized by HOW International 2016.
Printing by Franklin Press. Photography by Bob Pearl. Retouching by Steve Kemmerling. Copy by Jeff Mueller. Recognized by HOW International 2016.
Custom TYPE DESIGN for McDavid wordmark and technology wordmarks.
Studio ART DIRECTION for "product hero" shoots. Photography by Bob Pearl. Retouching by Steve Kemmerling.
Redesign of product HANGTAGS.
Design of print STATIONERY SYSTEM.
Design detail of BUSINESS CARDS.
ADVERTISING CAMPAIGN – Connecting with young athletes through rejecting excuses and doubt. Hand-drawn lettering, revealing inner dialogue. Copywriting by Jeff Mueller. Photography by Nick Gallop. Retouching by Steve Kemmerling.
PRODUCT PACKAGING for athletic tape (before/after).
PRODUCT PACKAGING for SportMed family of braces/sleeves (before/after).
On-location ART DIRECTION for "brand/action" shoots. Shown above: Dre Kirkpatrick, Professional Football Player, Cincinnati
Photography by Joel Sheagren. Retouching by Steve Kemmerling.
Photography by Joel Sheagren. Retouching by Steve Kemmerling.
Reception area BRANDED ENVIRONMENT at corporate office.
Jersey designed for event PROMOTIONAL APPAREL. Recognized by The Minneapolis Egotist.